Special Finance

Built for special finance teams.

Special finance is a different game. The creative, messaging, follow-up cadence, and workflow all need to reflect the SF sales cycle — not a generic dealership template.

Why SF requires a different approach

Subprime buyers have different motivations, different objections, and different buying timelines than prime buyers. Generic dealership advertising misses them entirely — or attracts the wrong audience.

ahi's special finance approach is built around the realities of the SF sales cycle: approval-focused messaging, structured pre-qualification, and a follow-up cadence calibrated for longer decision timelines.

Credit-acceptance language
Ads that speak directly to buyers with credit challenges — without stigma or hype.
Pre-qualification messaging
Set expectations before the lead walks in. Improve lead quality at the top of the funnel.
Extended follow-up cadence
SF buyers need more touchpoints. The system is calibrated for the SF timeline.
Lender-aware workflow
CRM workflows built for the SF process — from intake through lender submission and delivery.
Creative
Approval-Focused Ads

Ad creative built around credit-acceptance messaging. Attracts subprime buyers without repelling prime. Dealership-native language throughout.

Qualification
Pre-Qualification Messaging

Qualification language in ads and follow-up that sets expectations and improves lead quality before they arrive at the store.

Follow-Up
SF-Calibrated Cadence

Subprime buyers require more touchpoints and different timing. The follow-up system is built for the SF sales cycle — not a generic template.

Workflow
Dealership-Native Process

CRM workflows built for the SF process — from lead intake through lender submission and delivery. Language your team already understands.